Social Media Story Plan Week 9/25/23
Stuck on social media content? We can help!
With this week's story plan, we've done all the hard work for you. All you have to do is create the content based on the topics we've provided in this blog post.
In the dynamic realm of digital marketing and social media, keeping your brand's online presence buzzing with creativity and engagement is essential. As a boutique agency specializing in social media and digital marketing solutions, our Bees understand the significance of mastering the art of Instagram and Facebook Stories. Social Media is always buzzing with new content, ideas, and posts … just like us! If you aren’t a client you MUST use these incredible ideas as an opportunity not only to showcase your products but also to nurture a thriving online community.
In this blog post, we're excited to unveil seven ingenious Instagram and Facebook Stories ideas that will elevate your boutique's online presence, creating a hive of activity around your brand. Whether you're looking to boost engagement, drive sales, or establish deeper connections with your audience, these storytelling concepts are designed to help your boutique stand out in the competitive digital landscape.
What tools do you need?
Let’s first talk about the tools you’ll need to implement these story ideas. You’ll be happy, and maybe relieved, to know that you don’t need much!
The three items you HAVE TO HAVE in our book are:
A phone with a clean camera lens.
A good tripod that adjusts to many different levels (we use this one here)
Good lighting. You can face a window with some good natural light or use a soft light box like this.
Now that you know what you need to implement these ideas let’s don your digital wings, prepare to embark on a journey of creativity, and let's delve into the world of Stories that will transform your boutique's social media presence.
Style of the Week
Highlight a specific clothing item or accessory as the "Style of the Week." Showcase different ways to wear it, mix and match it with other products from your boutique, and offer special discounts for purchasing the featured item during that week.
Think outside of the box with styling the photo or with transitions in the video. Take your followers through a story with the image and if you’re not sure how to do that check out our previous blog post “Create Buzz: How to Craft the Perfect Social Media Post for Your Small Retail Boutique”. We go into detail on what you need to create the story around your Social Media stories.
Trendy Tips
Create a series of short videos or image Stories where you share fashion tips and tricks. For example, "How to Accessorize Like a Pro" or "The Art of Layering." Provide valuable style advice that resonates with your target audience.
What do we mean by “resonates with your target audience”?
Are you talking to busy moms of babies and toddlers? You’ll want to include tips on what to look for in safe accessories for little ones.
Are you selling to the moms who need to dress professionally? Maybe share accessories that are timeless and can be the start of a capsule for them.
Pick one and talk to them specifically. This will open up the opportunity for followers to ask questions about other offerings.
Customer Testimonials
Never, and we mean N.E.V.E.R, underestimate the power of testimonials shared on your social channels.
Dedicate a day to sharing customer testimonials in your Stories. Use photos of satisfied customers wearing your products along with their feedback. Encourage your followers to share their own experiences and tag your boutique.
We would even suggest asking your customers to film a review for you if they’re up for it and a chance to be featured on your social channels.
The power of real people and real stories is unmatched.
Boutique Behind-the-Scenes
Take your audience behind the scenes of your boutique. Show the process of selecting new arrivals, unpacking shipments, or setting up your store's display. This transparency adds a personal touch to your brand and these types of videos need to be done on a regular basis.
The setup for a behind-the-scenes shoot is very minimal. We suggest setting the tripod up on an elevated surface, pointing down at the work that people are doing. Like a birds-eye view. When doing this, be sure to have a link ready to post in the story for whatever you are working on - people are going to want it!
Accessories Spotlight
Highlight a specific accessory each week. Showcase its details, versatility, and how it complements various outfits. Encourage viewers to share their accessory preferences and style inspirations. You can even have different staff members share how they would pair the accessories with your inventory.
The idea is to share different ideas for the different accessories you have. Pick three ideas and share them with your followers.
Fashion Polls and Seasonal Lookbooks
Engage your audience with interactive polls and challenges. Ask questions like "Which color scarf do you prefer for fall?" or create challenges like "Share your best #OOTD (Outfit of the Day) featuring our products." Feature the most creative responses in your Stories. When you receive an "#OOTD post from a follower make sure you share that to your stories and then add it to a highlight on your Instagram profile. You want the ideas from your customers to shine and be easy to see.
Create seasonal lookbooks within your Stories. Curate outfits that align with the current season or upcoming holidays. Include shoppable links or swipe-ups to make it easy for viewers to purchase the entire look. You can then add the lookbooks as highlights on your Instagram profile so people can go back and recreate looks easily.
These seven Instagram and Facebook Stories ideas can help your boutique stand out, connect with your audience, and drive engagement and sales. Don't forget to adapt them to your brand's unique style and customer preferences.
Ready to take your boutique's social media presence to the next level?
Your success story begins with a single click. Don't miss out on the opportunity to make your brand shine. Book your “Buzz My Brand Consult Call” now, and let's team up to turn your Social Media Buzz into Business!
